Analytics Offerings

Customer Analytics offers a wide range of Analytics Solutions and Services ranging from regression based approaches to advanced machine learning techniques. We provide custom solutions and services based on your problems and needs.

Predictive Analytics and Modeling

Conjoint Analysis
Customer Life Time Value Processing
Customer Propensity Modeling
Customer Loyalty & Defection Modeling
Customer Segmentation
Lead/Prospect Scoring for Targeted Mailings
Market Basket Analysis, Association Analysis
Promotion Optimization, Market Mix Modeling Processing
Sales Forecasting
Text Mining and Sentiment Analysis

Techniques

Linear & Multiple regression
Logistic regression
Hierarchical and traditional clustering
Time Series Forecasting: Exponential smoothing , ARIMA
Text mining
ANOVA ( Analysis of variance )
Hypothesis testing - Chi square tests, T-tests, F-test etc.
Factor analysis
Pareto/NBD Models
BG/BB Models

Machine Learning Techniques

Support Vector Machines (SVM)
Random Forest (RF)
Linear Discriminant Analysis (LDA)
Classification and regression trees (CART)
Recursive partitioning and regression trees (RPART)
K-Nearest Neighbor (K-NN)